Best Creative Concept

This is the final version of my ride poster.  I am using this piece for my best creative concept part of the final portfolio.  I really enjoyed working on this poster and thought it has a lot of things going for it.  The hardest part of the whole process was probably the mountains.  My original comp had them as sort of watercolored and sketched in, so i tried to do that in my final version, but doing that is harder than it sounds.  I ended up taking just a photograph and throwing it in the background.  the text is pretty well placed too, i believe, pretty simple and easy to read.  But why i chose it for creative concept, i thought it was just a really original idea, and was well executed.