Helvitica: Friend, Foe, or Font?

Finally remembering to write about the film we watched: "Helvitica"  I can honestly say that i liked it.  It was a pretty straightforward documentary, but it was funny, insightful and really appealed to my interests.  I really thought it was amazing how much around me uses that, it's a pretty plain font, my eye just passes over it.  Really effective in giving directions and for use in street signs.